|
Q: What is your circulation in Western Connecticut?
A: Look for us everywhere from fine dining to fast food. Most of our distribution locations are restaurants, delis, coffee shops, etc. -- Everywhere people grab a bite to eat or enjoy a cup of coffee. We also distribute to some other places were people are known to wait, such as car washes, oil changes and doctors offices. On the back of each issue, we list the locations where you get get the latest issue.
Q: Can I subscribe to Coffee News?
A: You cannot subscribe to Coffee News. It is a free publication distributed primarily at restaurants, or any other place where you might have some time to read while waiting. Check out our Distribution page to find a location near you that provides Coffee News to its patrons.
Q: How often do you publish and where are you distributed?
A: New issues are distributed weekly to restaurants, delis, coffee shops, etc. Its purpose is to provide POSITIVE, ENJOYABLE reading to those relaxing over a cup of coffee or waiting for their meals -- seen by a high number of readers, three meals a day. With Coffee News, there is no BAD news, only trivia, fun facts, local events, and other fun things that draw attention -- like the chance to win $50 each month. To see the locations where you can pick up a copy of Coffee News, visit the Distribution area of this web site.
Q: What's the monthly contest all about?
A: Each week, we hide a small "Coffee News Guy" icon in one of the ads. We hold a drawing and have a monthly prize winner. This has proven to be a very popular contest around the world. This contest is great for our advertisers as well, as it encourages our readers to look through all of the ads in order to find the "Coffee News Guy"!
Q: How long has Coffee News been in existence?
A: Coffee News was originally researched and founded by Jean Daum in Winnipeg, Canada in 1988. It has grown to over 500 locations in 50 countries worldwide!
Q: Can restaurants advertise in Coffee News?
A: No. As a courtesy to all our restaurant and coffee shop distributors in Western Connecticut, we offer the protection that no business in the restaurant industry will be allowed to advertise in Coffee News. Although most restaurants would love to have an ad, they are disallowed automatically. The reason -- a Burger King ad, for example, would have every McDonald's refusing to carry Coffee News. No restaurant would welcome their competitor's efforts to take away their customers right inside their own premises, so they would naturally kick them out -- and Coffee News too.
However, as a “thank-you,” we do offer restaurants carrying Coffee News a free location listing on the Distribution page of our web site, along with a map showing our readers where they can pick up the latest issue of Coffee News.
Q: How much is an ad?
A: Ads in Coffee News are priced competitively with other print media, so the small business person can easily afford to advertise. For not much more than the price of a cup of coffee each day, you can advertise in Coffee News! So unless another company in your category of business is already advertising in the edition, it is open to you. Remember all ads in Coffee News are EXCLUSIVE -- we only allow one type of business in each edition. Coffee News advertisers LOCK OUT their competition -- unlike any other publication in town!
Contact us for the current rates, and to find out what discounts you may be eligible for.
Q: Why do you recommend that the ad run for at least 13 weeks?
A: A good ad is like a seed for a fruit tree. Repetition is its water. Weekly consistency is its sunlight. The longer your seed is allowed to grow in the mind of the public, the greater and greater your harvests will be. What size harvests do you want to see?
For more, read about "the benefits" of advertising in our Coffee News article, Repetition!.
Q: How do I pay for the ad?
A: Payment can be made by VISA, MasterCard, or by check.
Q: Do I need to design the ad?
A: NO... If you already have a camera-ready ad -- GREAT! If you don't, well then that's great too because we'll work with you to create one. We do not charge you for the creation of the ad.
Q: Can I change an ad now and then?
A: Yes, you can. There is never a charge for minor ad changes, which may be e-mailed, faxed or phoned in.
|
